Everybody loves observing success stories. Some people take great inspiration from fellow artists, writers, and content creators who have a lot of followers on social media and other platforms. Others seek advice on how to become a successful creative while the rest probably just sigh in disappointment thinking they’ll never be that fortunate.
What do popular creatives have in common?
If you are creative that is often on social media or writing platforms observing and engaging with other creators, what do you notice? Are all of those creatives exceptional artists, poets, and writers? Some of them probably are.
But here’s either a very comforting message or something that is weird to hear – you do not have to be extraordinary to be successful, you just need to be consistent.
One thing that you can find in common between most of the successful creatives is that they have a lot of content. They are also pretty consistent with their posting. There aren’t a lot of people that have quite a bunch of followers and have five pictures on their Instagram page and upload a YouTube video or a blog post once in a blue moon.
Why is consistency important for becoming a successful creative?
It’s nice to come to Instagram, YouTube, or a blog and see a lot of content to choose from. Hence, if you have a lot of content created a new visitor may resonate with at least some of your posts and hit that follow button.
The more content you create, the easier you are to notice. Internet is equivalent to an ocean when it comes to content sharing. Sharing so much content of your own that it outshines all other content, is the same as putting an inflatable duck in the middle of an ocean and hoping it is seen from space. However, you can get inflate the duck so big that it’s seen from a helicopter. Like this one.
Practice makes better. Don’t be afraid to put your best content forward because you’ll always create some more. Everybody experiences writing and art blocks, but the more you practice the easier it will be to silence your angry inner critic and produce some great content.
Social media algorithm loves consistency. Megan Rose Ruiz is an artist who also makes TikTok videos, has recently uploaded a video talking about the Instagram algorithm. In the video, she uses an example of the artwork she uploaded to Instagram which got 300 likes. At that time she would post only every other week. After she changed her Instagram strategy and started posting every day, she re-posted the same illustration and it got more than 100 thousand likes. Hence, she encourages everyone by saying that their content is probably amazing, it’s the social media algorithm that is messed up.
This post is not to say that all credit goes to just pushing out an extreme amount of content. It is to encourage everyone that is doubting themselves. You don’t have to be Monet to be noticed. You can be you. Someone that is not perfect, still learning, just feeling happy doing what they do, and still find a crowd of people that love your work.
Get out there. Post your best content and sit down to create some more. Worst case scenario, you’ll just get pretty damn good at what you’re doing. Maybe even extraordinary and you will be able to paint or write that one piece once in a while and be applauded by thousands.
Best case, you’ll actually become that successful creative that you aspire to be.
And it’s always better to ask yourself “What’s the best that can happen?” instead of the “What’s the worst?”.